Since 2015, Steel & Barnett has focused on creating wrist outfits with different raw materials, focusing on items that are not only inspired by natural elements but also timeless, classic designs.
Originally started as a personal project by two young entrepreneurs, Yoshi and Steffie, STEEL & BARNETT is growing into a global brand, providing signature, exceptional leather wrist bracelets for discerning customers aligned with timeless styles.
From humble beginnings to business success
We started STEEL & BARNETT in 2015 in a small home office, initially creating some beaded bracelets for friends and family. Both of us were still working full-time and saw this project as an opportunity to create an additional income stream that could potentially evolve into something more.
We threaded the first 50,000 pearls, but the story didn’t end there: our initial “side hustle transformed into a fully-fledged business and today, our brand has about 600+ retailers worldwide -and we are still growing!
During the beginning phases of our business’s rapid growth, we partnered with a tailor-made company as part of our expansion plans. We further saw an opportunity for more job creation, and since the end of 2018, detainees from the Bruges prison have been working for Steel & Barnett.
A passion for design that was evident from the start
Our success story is rooted in creating simplistic elegance with that finishing touch. We believe it is more difficult to be elegant than to be bold. Elegance can only be achieved through knowledge and experience, which is the result of the special focus you put into your wardrobe choices.
Proudly handmade in Belgium
From the selection of raw materials to the finished product, we take a detailed approach with each of our designs. This is, after all, the kind of approach that is expected of every handcrafted product in Belgium.
Proudly locally made with a global mindset, we take exceptional care with all of the elements we source in creating our leather bracelets and gemstone creations.
Our raw materials are sourced from all over the world, starting from South Africa to Denmark. We also have a state of the art manufacturing facility that is equipped with sophisticated machinery and a pool of talented manpower.
This combination produces high-quality genuine leather that is durable and perfectly suited for everyday wear.
Another area is expertise is our knowledge and use of semi-precious stones. We only use A-grade polished, frosted and matte beads for the production of our stone bracelets. All metals used for the production of our bracelets are 316L stainless steel, which is perfectly safe to wear.
Supporting our communities
Since 2017, STEEL & BARNETT has been working with social projects that offer opportunities to individuals who currently don't have access to the regular labour market. We pride ourselves on inspiring others with our creativity and allowing them to showcase their own too.
Meet Yoshi, Steffie and Alix
The dynamic duo behind the STEEL & BARNETT brand are not only business partners, but are also parents to toddler Alix. The young family enjoys spending time together enjoying the best that the Belgium landscape has to offer.
“Having this amazing business venture has allowed us to have that wonderful work/life balance that so often gets lost in modern lives,” says Yoshi.
“Family always comes first, and Steffie and I relish our roles not only as business and life partners, but also as parents.”
Have any questions about our range of leather and gemstone bracelets? Simply get in touch via our Contact page – we look forward to hearing from you!